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novel+ quality foods+ drinks

We are smart and hardworking people, and we wish to make our business grow....and yours also !
Underdog21.com

Every day, our smart team explores the world for the most brilliant new companies and the strongest new products and trends in FM food and beverages. We are very good at this and, and our innovative and dynamic brands portfolio proves it .

Every day, our young and passionate sales team scramble into the market to find new customers, and to smartly restock the existing ones with only the best selling products lines. We are very good at this, and our record braking market share proves it.

better data, better business.

New circumstances and product innovations affect consumer choices every day . Adaptation through information is a prerequisite for all companies who want not only simply to survive, but to thrive in today's multi competitive world .


That's why we collect and process an every day stream of quality market data, to make better business decisions.


Stavros Jakovidis . CEO 

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we have a system in place

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the taste buds experts
Sensory evaluation for new products-samples.

For each product will use the respective consumer group for sensory evaluation. They will taste it, smell it, bite it, dunk, spread it, drink it. We use athletes for protein bars tasting, we use coffee enthusiasts for coffee tasting, ..and we certainly use children for cookies tasting..They are the cookie experts after all!

The battle field test
We call it, market dynamics assessment.

Even if a product is carefully studied and designed, even if it is delicious, the market will decide whether to accept it or not. Our first order to your company has precisely this purpose, to test the product in conditions of real market competition. We place your products on the shelf we support it, and measure its performance.

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We’re doing a really good job in selling..
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Coffee and croissants.

We love coffee and croissants, it's a sensation nobody can resist. We offer these quality products to our clients, in unbeatable prices.

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Delicious cookies & cakes.

Cookies, muffins brownies and cakes are pure joy. It's a winter season treat.  We are proud to have the best quality muffins in the market.

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Food for athletes.

All kind of energy or protein or granola bars are in our portfolio.  Our quality bars are selling like crazy and  customers love them.

..and in new market channels development..

We are developing two new market channels, bus and train stations coffee shops, and gas stations convenience stores.

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